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| Philip Atherton |  |
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Recent work: |
For: |
| Has been a mix of direct clients and London agencies. Projects have been wide ranging: From IA essentials (site maps, walkthroughs, personas, wireframes, functionality requirements, etc) to brand storytelling and consulting on social networks. Much of my work has involved developing IA for client-side applications, flakes, mash-up tools, web services and other widgets. With the demand for increased accountability, UX and IA processes now play a valuable role in assessing the business case and ROI. |
Twentysix Gatwick intranet migration. House of Fraser redevelopment. Sapient New taxonomy and user experience for medical products selector. Albion User experience for Giff Gaff mobile services. Nomura Stakeholder requirements and content strategy for European web portal. Involved working across business heads, brand architects, and Nomura Communications. Agency Republic 2012 Olympics, LittleBigPlanet, Fosters, and new business development. Play User experience and information architecture on TFL, Fosters, and internal business. The Nag Member-driven site that involves people in conservation issues. Uses a traditional 3-step user model for campaigning, adoption, and lobbying. |
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